Matthew Flores

Ten years building customer experience functions from zero at startups like Loom, Fast, Pexapark, and Mainframe. Lately building small tools to figure out where AI can actually enhance human judgement.

Rex's Notes

2026

A small, considered dinosaur guide. Twenty species with kid-facing intros and grown-up write-ups, each fact-checked against post-2015 paleontology.

Series Studio

2026

A workspace for documentary photographers running long-form projects. Track subjects through a custom pipeline, define your own coverage dimensions per series, and use AI assist for outreach, story coaching, and pre-shoot briefs.

Portrait Score

2026

A 10-criterion rubric for honest portrait critique, scored 0 to 500, with notes on what to fix next. Built around a simple thesis: AI should augment creative practice, not automate it. Bring your own API key. No backend, calls go straight to Anthropic.

CX

2026

Building the tool I kept wishing existed.

Coming soon